PURPOSEFUL OWNERSHIP

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 Focuses on achieving a meaningful goal beyond profit, such as sustainability, social justice, or community development. 

 Upholds transparent and well-defined core values that guide decision-making and interactions. 

  Inspires and empowers employees by aligning their roles with the company's mission. 

 Builds trust and loyalty with customers who resonate with its purpose and values. 

  Incorporates environmentally and socially responsible practices into its operations. 

 Actively contributes to the betterment of the community or addresses global challenges. 

 Prioritizes lasting impact over short-term financial gain. 

 Ensures alignment between actions, messaging, and stated purpose to build credibility. 

 Drives creativity and innovation to solve problems aligned with its mission. 

 Measures and reports on its impact to demonstrate commitment to its purpose.